Atheros Communications Inc. has integrated its Wi-Fi technology to the new Netflix Player by Roku, delivering the convenience of wireless connectivity to the product. Subscribers can now instantly stream movies and TV episodes from the Netflix website to televisions through the innovative player.
Atheros' WLAN technology in the Netflix Player by Roku will allow more than eight million Netflix subscribers to watch movies over the Internet on any television in the house—without the hassle of installing networking cables. The cost-efficient solution brings wireless connectivity to the Netflix player to ensure seamless, dependable reception of movie and program selections.
"The amount of video content available online is skyrocketing. Consumers need easy and flexible ways to receive that content directly on their home entertainment systems," says Tim Bajarin, President of Creative Strategies. "By adding Atheros' Wi-Fi into this new system, Roku is further simplifying this process for consumers and delivering on the promise of the connected TV."
Todd Antes, Vice President of the Wireless Networking & Computing business segment for Atheros, says, "The new player by Roku advances Netflix's movie-by-mail service by enabling it for the digital age. Netflix subscribers now have simple, fast access to an expanding library of video content and can stream it to any TV in the home with Atheros' Wi-Fi."
